Deal: Get RiutBag Crush free when you add RiutBag R15.4 and Crush to your cart! Shipping to 🇬🇧 UK and mainland 🇺🇸 US addresses

Safe backpack: RiutBag £29 limited edition! Metro blue + shuttle green. First time ever in bright, light daypack design

Backpacks are the best. But are they helping us adapt to city life today? City populations are rising, we squeeze into trains, subways and trams alongside our fellow travellers who we cannot not personally. Not just that, we carry valuable items of technology, laptops, tablets and smartphones which access even more valuable data. Today, in 2016, we are at a loss without our means of communication, payment and navigation. Fear of theft is higher than actual theft rates.

Enter, the RiutBag. Kickstarter project and creation of Sarah Giblin: commuter, rucksack user and someone who thinks the world's backpacks are the wrong way round :)