RiutBag story


Sarah Giblin, award winning RiutBag designer 

Sarah Giblin, award winning RiutBag designer 

Until March 2014 Sarah Giblin was a commuter and rucksack user who thought: the conventional backpack is the wrong way round. She’s taken her design from sketches to reality, with the help of over 2,500 amazing Kickstarter backers. Now, all over the world RiutBag users are choosing safe and secure city travel with backwards backpack, RiutBag. 

Riut, pronounced "riot", stands for Revolution in user thinking. This describes the RiutBag, revolved by 180 degrees, to put all the zips against your back. Sarah revolves all her thinking around her RiutBag users, asking for their feedback and powering future designs to meet the challenges urban travellers face. But there’s something else: Riut believes users are best placed to spot design problems with every day objects and improve on them. Sarah wants each of her RiutBag users to have a revolution in their own thinking 1) commute and travel with lower stress and more calm, and 2) believe that they can turn a complaint into a solution and make it happen with the help of other users. The RiutBag is a daily reminder on your back that it’s possible.


Here's the story so far.

Riut about RiutBag story Kickstarter who makes RiutBags? Sarah Giblin best backpack 2016

You can be part of the RiutBag's story today. If you think the RiutBag is a good idea, share it online, tell your friends and colleagues. Take Riut's urban travel survey to help build and win the next RiutBag design to be released this year: